Service design aims to ensure that services are...

A Service Design Approach Involves...

​The Design Process

​The fuzzy front end is expected to be ill-defined, random, mysterious, etc. The problem you think you have may not turn out to be the one you actually have. This process, while seeming messy, is necessary to give real solutions to real problems...not the ones you think you have (although, they can turn out to be the same).  ​

Important concepts and methods in service design